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Duolingo took to social media on Tuesday to announce that it has killed off its mascot, or, slightly, the hen has died.
“It’s with heavy hearts that we let you know that Duo, officially referred to as The Duolingo Owl, is lifeless,” the publish starts. “Government are lately investigating his dying and we’re cooperating totally.”
We recommend checking the selling division for proof.
“TBH, he almost definitely died ready so that you can do your lesson, however what do we all know?” the corporate endured. “If you’re feeling prone to percentage, please additionally come with your bank card quantity so we will be able to robotically signal you up for Duolingo Max in his reminiscence.”
In a observation to a CBS associate, a Duolingo spokesperson showed that as part of a brand new logo advertising and marketing marketing campaign, Duo is “lifeless” however other people should not in reality publish their bank card data, as that a part of the publish used to be intended to be a funny story.
The owl’s reputation has taken on a lifetime of its personal, with the hen even making an look at Berlin Type Week remaining month.
It is not the primary time Duolingo has been unconventional in its strategy to advertising and marketing (and conferences). In November 2024, the corporate changed CEO Luis von Ahn on its income name with its purple-haired chatbot, Lily.
“Over the years, she is going to do increasingly of my task, and I will simply retire,” von Ahn mentioned, on the time.
The Duolingo hen all through the Marina Hoermanseder Type Display as a part of the Berlin Type Week AW25 at Lodge Oderberger on January 31, 2025, in Berlin, Germany. (Picture via Isa Foltin/Hoermanseder by way of Getty Pictures)
The publish ends with the corporate asking everybody to “recognize Dua Lipa’s privateness right now.”
The corporate’s TikTok account has been posting about Dua Lipa for years, with Duolingo’s social media group retaining the gag related with common posting.
Even though the corporate did not say what killed the owl, the selling group made up our minds to try this in the course of the worldwide hen flu, although it is not transparent if that used to be intentional or ill-timed. Nonetheless, we will look ahead to the overall post-mortem.
Similar: From an Airbnb Keep at Barbie’s Malibu DreamHouse to Frozen Yogurt Flavors and Park Benches—The ‘Barbie’ Film Crew Is Going All In on Advertising
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